• CORPORATE EXCELLENCE

    LIBRARY

  • The Corporate Excellence Library is intended to help companies and professionals create strong and prestigious brands, able to compete in a global market. This library offers readers various investigations relating to the integration and strategic management of an organisation’s highest value intangible assets, including reputation, brand, communication, sustainability, corporate responsibility and public affairs.

     

    Corporate Excellence is a business foundation for professionalising the management of key intangibles and demonstrating their contribution to value generation.

  • New

    The Reputation Risk Handbook

    Abstract

    Reputation risk has become a strategic imperative as an effect of the age of hyper-transparency in which we live, where information travels at the speed of light, and a crisis can manifest in a matter of seconds. What is “risk”? What is “reputation”? What is “reputation risk”? This handbook examines a variety of reputational risks and examples to address these questions.

     

    This handbook analyses the reputation risk actors within an organisation: those roles with a direct impact on risk and those responsible for risk management. It also includes a framework for classifying the management of reputation risk by the maturity, and structure of an organisation, as well as its risk management and organisational requirements. It also presents a list of tools for summarising the functions and responsibilities of all key reputation risk actors.

     

    Nowadays, reputation risk is a strategic resource. Ethical organisational cultures with more evolved and honest leaders will find it easier to apply these concepts, but even the most dysfunctional and backwards of cultures has an opportunity to optimise the management of their reputation risk.

     

    The effective management of this risk demonstrates that, in the near future, companies will not only be able to reduce their risk, but they will also be able to transform said risks into opportunities and added value.

    Andrea Bonime-Blanc

    Bonime-Blanc is the CEO and Founder of GEC Risk Advisory LLC, a consultancy specialising in corporate governance, risk, integrity, compliance and reputation.

     

    She is a Conference Board leading expert in cyber risk and governance, and she has over two decades’ experience in senior management, leading legal, ethics, compliance, risk, internal audit and corporate responsibility departments, in both the private and public sectors.

     

    Born and raised in Europe, she has worked and travelled all around the world. She is Doctor of Law (PhD) at Columbia University, the author of many articles in prestigious publications, a teaching assistant at NYU, and a visiting professor and lecturer at several universities, events and renowned organisations.

  • Our Library

    Reputation Risk Handbook

    Andrea Bonime-Blanc

    Reputation risk has become a strategic imperative as an effect of the age of hyper-transparency in which we live, where information travels at the speed of light, and a crisis can manifest in a matter of seconds. What is “risk”? What is “reputation”? What is “reputation risk”? This handbook examines a variety of reputational risks and examples to address these questions.

     

    This handbook analyses the reputation risk factors within an organisation: those roles with a direct impact on risk and those responsible for risk management. This manual also includes a framework for classifying the management of reputation risk by maturity, structure, risk management and organisational requirements. It also presents a list of tools for summarising the functions and responsibilities of all key reputation risk factors.

     

    Nowadays, reputation risk is a strategic resource. Ethical organisational cultures with more evolved and honest leaders will find it easier to apply these concepts, but even the most dysfunctional and backwards of cultures has an opportunity to optimise the management of their reputation risk.

     

    The effective management of this risk demonstrates that, in the near future, companies will not only be able to reduce their risk, but they will also be able to transform said risks into opportunities and added value.

     

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    Strategic Communication and its Contribution to Reputation

    Paul A. Argenti

    The strategic role of corporate communications is an unstoppable trend, and an organisation’s communication strategy needs to be defined within all key areas, including finance, strategy, Human Resources and operations.

     

    This is due to the urgent need of all 21st-century companies to manage those intangible assets and resources necessary for future success – including brand and corporate reputation - in an efficient and integrated manner.

     

    The study is a practical guide to help organisations implement advanced communication strategies, allowing them to differentiate themselves from competitors and, thanks to improved reputations, build strong relationships built on trust with their customers, employees, investors and society in general.

     

    The highlight of this study is that it demonstrates how these concepts have been successfully incorporated into large Spanish companies, as this enables the reader to apply the knowledge and experiences contained in the examples to their organisations.

     

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    Corporate Reputation

    Enrique Carreras, Ángel Alloza & Ana Carreras

    Reputation is now considered a strategic asset for companies. Businesses with good reputations show a unique ability to attract investments and retain customers and employees, while also building higher levels of satisfaction and fidelity towards their products and brands.

     

    These days, corporate reputation is one of the two most popular non-financial indicators of an organisation’s success, in both the private and public sectors. This evaluation delves into the psycho-sociology of corporate reputation.

     

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    The Alingment Factor

    Cees B. M. van Riel

    Nowadays, it’s impossible to succeed in a global market and generate long-term sustained value without the support of employees, investors, clients, the media and regulatory bodies. The best strategy, designed for the best leader, is bound to fail if it doesn’t count on the support of a company’s key stakeholders.

     

    It’s for this reason that the ability to create good relations and form associations between your audience and your company’s missions has become a crucial factor in obtaining business success in the 21st century.

     

    This book explains some of the processes and concepts used to help companies develop a roadmap for achieving strategic correlation, by aligning corporate strategies with audiences. The director of communications has a key role in this respect, as they are responsible for the elaboration, selection and coordination of all corporate messages communicated by the organisation, and for building mutually beneficial relationships with their entire audience. By achieving alignment at a point where companies are permanently subjected to the scrutiny of all stakeholders, the company can move forward on the path of excellence.

     

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  • Authors

    Andrea Bonime-Blanc

    CEO and Founder of GEC Risk Advisory LLC. Andrea Bonime-Blanc is a Conference Board leading expert in cyber risk and governance, and she has over two decades’ experience in senior management, leading legal, ethics, compliance, risk, internal audit and corporate responsibility departments in both the private and public sectors.

     

    She is a Doctor of Law (PhD) at Columbia University, the author of many articles in prestigious publications, a teaching assistant at NYU, and a visiting professor and lecturer at several universities, events and renowned organisations.

    Paul A. Argenti

    Professor at the Tuck School of Business (Dartmouth), where he teaches Corporative Communication. Paul A. Argenti is also one of the world’s most renowned academics in the field of Corporate Communication and Strategic Consultancy. He imparts lectures at some of the most prestigious universities and business schools, including Columbia University, Erasmus University and Harvard Business School. He has published several articles, and is a member of the Advisory Board of Corporate Excellence, amongst other institutions.

    Enrique Carreras

    Professor at the Faculty of Economics and Business at San Pablo CEU University, Enrique Carreras has vast experience in scientific research. At present, he is working on causal models that form the basis of intangible values, such as customer’s satisfaction and corporate reputation.

     

    Ana Carreras

    Doctor in Economic Sciences and Business from CEU San Pablo University, Ana Carreras was a professor and researcher at CEU San Pablo University. She has held the role of project manager at MQ Medición de Calidad SL, and is a current member of Conento team.

     

    Her fields of specialisation include customer satisfaction and loyalty and corporate reputation.

    Ángel Alloza

    Ángel Alloza graduated in Psychology from the Complutense University of Madrid and holds a PCD from IESE, a Masters in Innovative Communication, and a PhD from Jaume I University.

     

    Up until February 2011, he served as the Director of Strategy and Evaluation for the global BBVA Group Communications and Brand area, responsible for the communications strategy, brand, reputation and indicators at an international level. Since April 2011, Ángel Alloza has held the role of CEO at Corporate Excellence – Centre for Reputation Leadership.

     

    Cees B. M. van Riel

    Professor of Corporate Communications at The Rotterdam School of Management, Cees van Riel is the vice president and co-founder of The Reputation Institute. Cees B.

     

    He has published several articles in prestigious journals including The Academy of Management Journal, Long Range Planning, The Journal of Management Studies and The Journal of Marketing, and written ten books. His most notable publications include Principles of Corporate Communication (1996), Fame & Fortune (2004) and Essentials of Corporate Communication (2006).

     

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